attrello
Attribution for healthcare marketing agencies

Follow every patient from first click to final procedure.

Attrello ties your clients' ads, calls and website visits to the PM, EMR and CRM systems where revenue is actually recorded. See true cost per procedure and ROAS by campaign, keyword and channel. Cut CPL, and prove your value with numbers the practice trusts.

  • Connects to leading PM, EMR & CRM
  • AI scores every call
  • No PHI sent to ad platforms
EXAMPLE JOURNEY
Patient ATR-20417
Northside Vision · 19 days to procedure
Matched
  1. Clicked a Google Search ad
    “lasik cost near me” · Oct 2, 9:14 PM · gclid stored
    Paid search
  2. Came back, cookies cleared
    Fingerprint match 98% · 3rd session · read pricing page
    Return visit
  3. Called the practice · 6m 41s
    AI: asked about financing, booked consult
    High intent
  4. Attended consultation
    From CRM · Oct 9 · showed
    Showed
  5. Bilateral LASIK completed
    From PM / EMR · Oct 21 · collected
    $4,800
Revenue$4,800
Cost to acquire$386
ROAS12.4×
Credited to Google Ads › LASIK Cost › “lasik cost near me”
One record from Google Ads Meta Ads Microsoft Ads Web & forms Calls CRM PM EMR / EHR
The visibility gap

Your ad platforms stop counting at the form fill.

Each system holds one piece of the patient story. None of them can tell you which campaign filled the surgery schedule, so budget gets set on cost per lead instead of cost per patient.

Ad platforms see
412leads at $84 CPL
No idea who showed up, or what they paid.
Call tracking sees
267calls logged
Logs the ring. Can't tell a booking from a billing question.
The PM / EMR sees
$318kin procedures
Knows the revenue. Not which ad, keyword or call earned it.

Attrello stitches them into one timeline per patient.

The platform

Everything between the click and the case.

Six tools that usually live in six logins, working off one patient record.

Multi-touch attribution

Give every touchpoint the credit it earned.

Compare first click, last click, linear, position-based and data-driven models on real procedure revenue. Switch models and ROAS by campaign updates instantly.

Meta ad›Google ad›Email›Google ad + call›$4,800 procedure
Meta Ads$1,536
Google Ads$2,592
Email$672
Visitor fingerprinting

Keep long journeys in one piece.

Recognize returning visitors when cookies are blocked or cleared, so a three-week research cycle stays one journey.

AI call analytics

Know what happened on every call.

Every call is transcribed, scored for intent and tagged by procedure, insurance and outcome. Find booked consults, missed opportunities and coaching moments without listening to hours of audio.

(248) 555-0143 › Main line06:41
Intent 92 / 100 LASIK Financing Consult booked

CALLER · 02:18“Do you offer monthly payments? I saw the ad about the free consult.”

PM · EMR · CRM integrations

Revenue straight from the source.

Pull consults, show rates, procedures and collected revenue from the systems your clients already run. No CSV exports, no spreadsheet matching.

Offline conversion sync

Teach Google and Meta what a patient looks like.

Send booked consults and completed procedures back to the ad platforms as conversions, so bidding optimizes toward patients instead of form fills.

Procedure · $4,800› Google AdsSENT
Consult showed› Meta CAPISENT
Procedure · $3,950› Microsoft AdsSENT

Hashed click IDs and values only. No names, no diagnoses.

Agency workspace

Every client, one login.

Roll up results across practices and locations, get alerts when CPL spikes, and send white-label reports on your own domain.

NVNorthside VisionLASIK · 3 loc8.6×
LDLakeshore Dental ImplantsImplants · 2 loc11.2×
BABloom AestheticsBody · 1 locCPL +38%
SSSummit Spine & OrthoOrtho · 4 loc6.9×
Reporting

Cost per procedure, not cost per click.

The report your clients actually read: spend in, patients out, by channel. Attrello's AI flags where budget is leaking and where it should go next.

How it works

Live in days, not quarters.

  1. STEP 1

    Add one tag and tracking numbers

    A single script on the practice site, plus dynamic numbers for each campaign. Fingerprinting, form capture and call recording start right away.

    About 15 minutes per site
  2. STEP 2

    Connect the practice's systems

    Authorize the PM, EMR or CRM. Attrello matches leads and callers to consults and procedures automatically, and backfills recent history.

    Most connections in a day
  3. STEP 3

    Optimize on revenue

    See ROAS by campaign and keyword, push procedure conversions to ad platforms, and move budget toward the channels that fill the schedule.

    First full report in week one
ROI calculator

What is a lead actually worth?

Plug in a client's numbers to see their real cost per procedure and return on ad spend. Then see what a lower CPL does at the same budget.

CPL
Cost / procedure
ROAS
Leads
Consults
Procedures

Same budget, more procedures and more revenue each month.

Scenario math from your inputs only. Results vary by practice, market and procedure mix.

For agencies

Built for agencies that sell results.

When clients can see the patients you delivered, they stop questioning the retainer.

  • Multi-client, multi-locationSwitch between practices in one click, or roll every location into a group view.
  • White-label reportingYour logo, your colors, your domain. Scheduled PDF and live portal reports.
  • Alerts that matterGet notified when CPL spikes, a tracking number stops ringing or calls go unanswered.
  • Front-desk insightShow practices how many high-intent callers never booked, with the recordings to prove it.

Designed for healthcare data

Patient matching happens inside Attrello. Ad platforms only ever receive de-identified conversion signals.

HIPAA-alignedBusiness Associate Agreement available.
EncryptedPHI encrypted in transit and at rest.
Least-privilege accessRole-based permissions per client, with audit logs.
Clean signalsHashed IDs and values to ad platforms. No names or diagnoses.
FAQ

Questions agencies ask first.

How is Attrello different from call tracking?

Call tracking tells you a call happened and which number it came from. Attrello connects that call to the visitor's full ad and web history, uses AI to judge what the caller wanted, and then follows them into the CRM and PM to see whether they booked, showed and had a procedure.

Which PM, EMR and CRM systems do you connect to?

Attrello integrates with the leading practice management, EMR and CRM platforms used in elective and specialty healthcare, including vision, dental, aesthetics and orthopedics. Tell us what your clients use and we'll confirm coverage on the demo.

How does visitor fingerprinting work with privacy rules?

A fingerprint identifies a browser, not a person, and it never leaves Attrello. Linking a visitor to a patient record happens only inside the platform under a BAA, and ad platforms receive hashed, de-identified conversions only. Review the setup with your compliance team as you would any healthcare vendor.

Will this replace Google Analytics?

It can sit alongside it. Analytics tools report sessions and events. Attrello reports patients and revenue, which is what practices pay you to grow.

How is pricing structured?

Plans scale with the number of practices and locations you manage, with call minutes included. Book a demo and we'll quote for your client roster.

Book a demo

See your clients' patient journeys in 30 minutes.

Bring one client's numbers. We'll show you the gap between what the ad platforms report and what the practice actually earned.

Prefer email? Write to hello@attrello.com.